FeedBurner integration with AdSense

From FeedBurner Blog:

"There's really nothing spookier than hollow, empty ad spaces rattling around your blog and/or web site, putting no cash in your pocket nor any extra hob- in your goblin. Before you banish these underperforming idlers to some distant house upon a lonely hill, we recommend redeeming them with a chance to boost your earning potential. This Halloween, the FeedBurner development team is asking those of us who do the announcing around here to make note of the now-available integration of FeedBurner site ads and AdSense."

Now here's what I think:

"Balls!!! Big Time!!! They are just throwing crumbs to the not so read feeds, and they call it FAN.
What they actually do is put one ad, under the first item on the site. Yeah, on the site, not the feed. I can do that myself . Thanks for the offer though, it's the thought that counts...I guess...